Brenno Baldo 80

About me

I am passionate about creating human-centered digital experiences that are focused on solving real business problems. With a background in business and graphic design, I have helped companies build intuitive products from concept to development over the past 10 years.

I strongly believe in cross-functional collaboration, iterative development, and constant learning. I have experience assembling and leading cross-functional design teams following the Agile methodology for product development.

I am currently working at Lobster Ink - a leading enterprise solution for online training in the hospitality industry - where I lead a team of product designers, user researchers, and copywriters, helping define the product strategy and translate it into value-driven product solutions across multiple platforms.

A few more facts about me:


I grew up on the central coast of Brasil and snorkeling in coral reefs was an activity that I took for granted as a kid.
I realize now how lucky I was and I miss it.


I moved to California after finishing college and lived in the San Francisco Bay Area for 13 years. I learned a lot during my time in San Francisco and I have awesome memories of my time living in the city.


I moved to Amsterdam in 2012 after finishing my master's degree. I have traveled to over 20 European countries ever since.


Besides having a master's degree in design, I have a bachelor’s degree in business administration, which is unusual for a designer. I found that my business background helped a lot once I became a manager and started participating in more strategic discussions about product management.


About ¾ of the clothes I own are blue.
I noticed that a few years back and decided to embrace whatever subconscious trend I was developing instead of fighting it.